Click Catalyst: email, SMS and paid acquisition run as one system, by founders Lilou and Ben
We’re Click Catalyst.
We run email, SMS and paid acquisition for ecommerce brands as one system, and the two founders, Lilou and Ben, work on every account.
TLDR;
We get your emails into the primary inbox, then build the flows, campaigns and ads that turn first orders into repeat ones.
P.S.
We’ve worked with 60+ businesses, and more than US$57M of client revenue has come through the email and SMS we’ve run. On average, email and SMS bring in 47% of our clients’ revenue.
US$57,000,000+ in revenue across 60+ businesses
Across our clients, email and SMS bring in 47% of total revenue on average.
Here is what that looks like in practice:
$286.7k
54.6%
+164%
Beauty brand: first orders turned into repeat revenue
Rebuilt the email mix around education, replenishment timing, VIP launches and post-purchase journeys. In one month, Klaviyo credited email with more than half of all revenue.
$475k
53.3%
+282%
Food and beverage brand: a product launch carried by email
Rebuilt the automation, cleaned up deliverability and used campaigns to build demand ahead of a major launch. Over the launch window, email brought in more than half of all sales.
214
57.2%
+129%
Lead generation business: email that moves leads to booked calls
Leads were stalling between opt-in and appointment. We built the missing nurture, from authority emails and case studies to follow-up for leads who clicked but didn’t book.
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Getting more of
your list to
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The people on your list already bought from you or asked to hear from you. Reaching them costs a fraction of a cent per send, but only when the email lands somewhere they’ll see it.
Plenty of brands lose part of every send to the promotions tab or spam, then read the low open rate as a list that’s gone cold. In our client work, moving mail into the primary inbox has lifted open rates by 10% or more, and every flow and campaign after that earns more from the same list.
From there, our flow and segmentation system turns those opens into orders. That’s how we build toward email and SMS bringing in 40–50% of your monthly revenue, so you lean less on paid ads.
Interested?
Email, SMS & ads run as one system
Strategy, design, copy, builds, testing and reporting, handled end to end. You keep running the brand, and Lilou and Ben stay on your account from the first call.
Pop-ups and sign-up forms built around how people land on your site, so your list grows with people likely to buy.
A campaign calendar planned around each month, with every email written and designed for your brand and sent to the segments it suits.
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Welcome, browse and cart abandonment, post-purchase, replenishment and winback flows, built properly once and tested every month after.
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Subject lines, offers, timing and design tested on purpose. The results go in your report and the winners go into the next send.
We test where your mail lands across Gmail, Outlook and Yahoo, fix authentication and sending patterns, and make the DNS changes ourselves.
Email, SMS and paid acquisition planned by one team, with one report that shows what each channel brought in.
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You keep the three changes either way.
Two founders on every account
You keep the three changes either way.
We’ve helped scale 60+ businesses
“The level of analysis and execution is on another level”
Funnel optimisation · Email & SMS · Show rates · Customer acquisition
Our funnel was already bringing in leads, but we were losing too many people between opting in, booking a call, showing up, and ultimately becoming customers.
Click Catalyst went through the full funnel and found problems we had spent months overlooking. They rebuilt our email and SMS sequences around customer intent, introduced better pre-call education and reminders, improved our landing pages, and helped tighten our paid ad targeting and retargeting.
Within six months, our cost per attended qualified sales call dropped from $311 to $108. Our show rate increased from 48% to 76%, and our lead-to-customer conversion rate more than doubled from 4.9% to 10.6%. We closed $2.3M in tracked revenue, and the way they connect paid ads, funnels and email is on another level.
- -65%Cost per attended qualified call
- 76%Sales-call show rate
- $2.3MUSD closed-won revenue
Shaun K.Head of Sales, High-ticket call funnel business“Highly recommend”
Email marketing · Website rebuild · Founder support
I cannot say enough about the wonderful team at Click Catalyst. From the very beginning, they treated my business with the same care and attention as if it were their own. They completely transformed our email marketing, helping us connect with our customers in a more meaningful way.
They also rebuilt our website from the ground up, making everything far more seamless and beautiful. Ben and his team have been an absolute joy to work with, always patient, always going above and beyond, and always looking out for my best interests.
They understand how to balance strategy with heart, and it has made all the difference. I feel so lucky to have found them, and I would not trust anyone else with my business. If you get the chance to work with them, take it. You will be in the best hands.
Kerri B.Founder & Owner, Keriga Gems“They were the first agency to connect our ad spend to sales”
Meta ads · CRM automation · Lead nurturing · Sales pipeline
We had been investing heavily in lead generation for years, but Click Catalyst was the first agency to properly connect what we were spending on advertising with what was actually turning into sales.
They identified gaps in our Meta campaigns, landing pages, CRM processes and sales follow-up that previous agencies had missed. They rebuilt our lead nurturing with targeted email and SMS sequences, automated follow-ups for prospects who had not booked, and reactivation campaigns for enquiries our sales team had written off.
Over seven months, our cost per lead fell from $172 to $58, our qualified appointment rate increased from 11% to 34%, and we generated $8.7M in qualified sales pipeline. The biggest difference is their understanding of the full sales process and how to turn marketing spend into revenue.
- -66%Cost per lead
- 3.1×Qualified appointment rate
- $8.7MAUD qualified pipeline
Lorence G.Managing Director, Energy company“It has been a night-and-day difference”
Email marketing · Lead & student engagement · Customer retention
Working with Click Catalyst over the past three years has been a game-changer for us. Ben’s unique email marketing framework has not only helped us engage leads and students in a more meaningful way but has also completely transformed our customer retention, it has been a night-and-day difference. Their deep understanding of our industry, combined with their reliability and commitment to excellence, makes them an invaluable partner. They consistently go above and beyond, and we could not recommend them more highly.
Jay B.Founder & CEO, Financial education company“Truly recommend”
Email marketing · Seamless automations · Responsive team
Ben has been an absolute pleasure to work with. From day one, he and his team took the time to really understand our brand and customers, and it shows in everything they do.
Their work on our email marketing has made a huge difference, not just in terms of revenue but also in how we connect with our audience. The campaigns are always well thought out, the automations run seamlessly, and they’re constantly testing and improving things behind the scenes.
What I appreciate most is how easy they are to work with. They’re responsive, proactive, and always happy to share ideas or talk through new strategies. It’s been a great partnership, and I’d happily recommend them to anyone looking for a team that truly knows their stuff.
Niamh S.Head of Marketing, Health brand“I’ve never worked with an agency that’s gone to this level of detail”
Customer lifecycle · Booking recovery · Paid retargeting
We were already generating a healthy volume of enquiries, but Click Catalyst uncovered how much revenue we were leaving on the table after someone requested a quote.
They went through our full customer journey, from paid ads and initial enquiries through to confirmed bookings and repeat customers. They rebuilt our email and SMS follow-up, introduced proper customer segmentation, and connected our paid retargeting with what customers were actually doing.
Within six months, our quote-to-booking conversion rate jumped from 13.8% to 32.4%, repeat bookings were up 71%, and we generated over $1.24M in attributed booking revenue. Our cost per confirmed booking also dropped 38%. What separates them is how far into the numbers they go.
- +135%Booking conversion lift
- $1.24MUSD attributed bookings
- +71%Repeat bookings
Francis R.Chief Marketing Officer, New York transport company
You keep the three changes either way.
Frequently asked questions
We run email, SMS and paid acquisition as one system, and Lilou and Ben work on every account themselves. We also start with deliverability, so the flows and campaigns we build afterwards land where your customers will see them.
Email and SMS strategy, pop-ups and list growth, flow builds, campaign calendars, bespoke email design, copywriting, segmentation, deliverability, reporting and paid acquisition. We work inside your Klaviyo account and make the DNS changes for you.
It’s planned around your brand, your list and what’s happening in your business that month, so the number changes with you. Every campaign goes to the segments it suits, so the list doesn’t tire.
Most of our clients are ecommerce brands. We also run email, SMS and paid acquisition for coaching, lead generation and service businesses, like the call-funnel and energy clients in our reviews.
Your first month goes on deliverability, pop-ups and your core flows. Getting your emails into the primary inbox, out of promotions and spam, comes first because it’s the biggest unlock we make for clients: in our client work it has lifted open rates by 10% or more, and every flow and campaign after it earns more from the same list.
Ben is a Klaviyo Partner and most of our clients run on Klaviyo. If you’re on another platform, we’ll talk through whether it makes sense to stay or move before anything changes.
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