case studies
Food and beverage brand: a product launch carried by email
Rebuilt the automation, cleaned up deliverability and used campaigns to build demand ahead of a major launch. Over the launch window, email brought in more than half of all sales.
Food & Beverage
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results
the brand
An ecommerce food and beverage brand.
the challenge
This food and beverage brand came to us with a thin flow setup and very little campaign rhythm.
what we changed
- Rebuilt the automation
- Cleaned up deliverability
- Used campaigns to build demand ahead of a major launch
the results, Jul 2 – Aug 1, 2024
- Total revenue $891,357.11 (+275% vs previous period)
- Email-attributed revenue $475,360.32, 53.33% of total (+282% vs previous period)
- Campaigns $312,809.25 (65.80%) and flows $162,551.07 (34.20%)
why this worked
By launch day, the list was warm, the message was clear, and the buying window was handled properly from start to finish.
