Your founder-led retention partners
We’re a small team on the Gold Coast, Australia, running email, SMS and paid acquisition for businesses in all kinds of niches, from ecommerce to high-ticket sales and book funnels. Every client works directly with us, Lilou & Ben.
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Our mission
Click Catalyst is a small, highly personalised agency, and we intend to keep it that way.
We’ve built a tight team we rely on for support, but every client works directly with the two of us, the people with the most invested in how your business grows.
We never set out to build a big agency with a big office. We wanted a small group of highly skilled people who can work from anywhere, doing work they love for a varied list of businesses.
For you, that means a strategy built around your business and your customers, and the two people who wrote it are the ones you speak to directly on every call.
Clients work with us for the results, for how closely we work with them and for the level of communication we give them. Yes, we’re the kind of agency that answers and actions an 8pm Sunday WhatsApp or a last-minute Slack change 😅
People join us because they want to do the best work of their careers in a team that small.
How we work with you
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You’re never left wondering
You’ll always know what we’re working on, where it’s at and what’s coming next. We keep you in the loop at every step and answer your questions 7 days a week.
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We’re inside every account
We’re personally in your account, making every adjustment ourselves, from the first audit to the monthly report.
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Inbox first
We fix deliverability before we add volume, because more email to a list that never sees it helps nobody.
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Every change tracked to revenue
We track every change back to revenue, so you can see what worked and what we’re doing next.
Our founders, Lilou & Ben
Before Click Catalyst, Ben finished a finance degree with a graduate role lined up off the back of his placement. The job was buying company debt, finding accounting loopholes to shrink it, then selling it on to another company that would do exactly the same. It was the last thing he wanted to spend his days on, so he turned it down.
In 2019 the two of us started our own ecommerce stores instead. We bootstrapped them, starting with dropshipping, and paid for every customer out of our own pocket.
We’d find a product, build the store, run the ads and watch the orders come in. Then we’d watch the ad bill come in. Every sale had to be bought again, and the moment the ads stopped, the store went quiet.
That was the start of our real education. We learnt ecommerce the expensive way: testing creative, rebuilding product pages, chasing cheaper clicks and losing money on more launches than we’d like to admit.
The turning point came when we looked at who was actually buying. People who had already bought once were the cheapest sale we could make, and we were barely talking to them. So we started building the emails and texts that went to people already on our list: welcomes, abandoned carts, post-purchase, winbacks. Revenue we used to pay ads for started arriving on its own.
We went all in. Ben went deep on Klaviyo, automation and deliverability, the unglamorous work of making sure emails land in the primary inbox at all, and became a Klaviyo Partner. Lilou took on design and visual strategy, so every email looks like it belongs to the brand that sends it. We got just as serious about paid ads, and today we manage more than US$1M a month in Meta ad spend for the businesses we work with.
Other founders started asking us to do for their businesses what we’d done for our own. That became Click Catalyst. Since then we’ve worked with 60+ businesses, from ecommerce brands to high-ticket call funnels, including one of Australia’s largest energy solutions providers, one of the country’s biggest hospitality groups and a major New York City transport company. The email and SMS we’ve built has driven more than US$57M in attributed revenue.
We’re business owners at heart, and we’ve kept the team small on purpose. Between us we bring 14+ years of marketing experience, and every client works with the two of us directly. We’re partners in business and in life, we’re based on the Gold Coast, Australia, and this business is our pride and joy.
If you’ve read this far, let’s talk
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