case studies
Beauty brand: first orders turned into repeat revenue
Rebuilt the email mix around education, replenishment timing, VIP launches and post-purchase journeys. In one month, Klaviyo credited email with more than half of all revenue.
Beauty
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results
the brand
An ecommerce beauty brand.
the challenge
This beauty brand was bringing in first-time buyers, but too many were dropping off after the first order.
what we changed
- Rebuilt the email mix around education
- Timed replenishment emails to how customers use the product
- Added VIP launches
- Built stronger post-purchase journeys
the results, Feb 1 – Feb 28, 2026
- Total revenue $524,918.44 (+118% vs previous period)
- Email-attributed revenue $286,745.19, 54.63% of total (+164% vs previous period)
- Campaigns $161,981.24 (56.49%) and flows $124,763.95 (43.51%)
why this worked
More customers came back for a second and third order because the follow-up finally matched the way they buy.
