Guides
Retention guides for email & SMS
The methods we use on client accounts, written up so you can use them on yours. Every guide is free to read in full, with no sign-up.
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Guide 01Calculator
6 min read
LTV:CAC calculator: what can you pay for a customer?
A free calculator and the method behind it: profit per customer over 12 months, and the most you can pay to win one.
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Guide 02Deliverability
6 min read
Why Klaviyo emails land in Promotions or spam
How Gmail sorts your mail, and the four checks we run, in order, when a client’s emails go missing.
Read the guide -
Guide 03Flows
5 min read
Replenishment email timing
Start from when the product runs out, then let your own reorder gaps set the timing.
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Invitation
LTV:CAC Gameplan with Lilou & Ben
30 minutes, free. We look at what a new customer costs you and what they’re worth after, and you keep the three changes we’d make first either way.