case studies
Wellness brand: 45.5% of revenue from email in a month
The brand already had demand, but email wasn’t carrying its share. We rebuilt the channel around education, story-led campaigns and tighter repeat-purchase flows.
Wellness
.svg)
.svg)
results
the brand
An ecommerce wellness brand.
the challenge
This wellness brand already had demand. Email wasn’t carrying enough of the load.
what we changed
- Rebuilt the channel around education
- Moved to story-led campaigns
- Tightened the repeat-purchase flows
the results, Jun 14 – Jul 14, 2024
- Total revenue $971,617.97 (+22% vs previous period)
- Email-attributed revenue $442,240.11, 45.52% of total (+82% vs previous period)
- Campaigns $243,418.73 (55.04%) and flows $198,821.38 (44.96%)
why this worked
The brand finished the month with a stronger retention engine and a healthier revenue mix.
