case studies
Coaching brand: a live event funnel carried by email
Email had to carry the event from registration through to the close. We mapped the full funnel: registration nurture, show-up reminders, pitch-day messaging and post-event follow-up.
Coaching
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results
the brand
A coaching business that sells through live events.
the challenge
This coaching brand needed email to carry the event from registration through to the close.
what we changed
- Registration nurture
- Show-up reminders
- Pitch-day messaging
- Post-event follow-up
the results, Aug 1 – Aug 31, 2026
- Total revenue $1,284,612.38 (+91% vs previous period)
- Email-attributed revenue $612,845.77, 47.71% of total (+137% vs previous period)
- Campaigns $388,104.36 (63.33%) and flows $224,741.41 (36.67%)
- 1,142 event registrations
- $268k sold in the 7 days after the event
why this worked
More people registered, more people showed up, and more sales came through after the room went cold.
