case studies
Clothing brand: two thirds of a month’s sales from email around its drops
Strong demand around every drop, but a calendar too loose to capture it. We tightened the launch sequence, the pre-drop build-up and the conversion flow around each release.
Clothing
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results
the brand
An ecommerce clothing brand that sells in drops.
the challenge
This clothing brand had strong demand around every drop, but the email calendar was too loose to capture all of it.
what we changed
- Tightened the launch sequence
- Sharpened the pre-drop build-up
- Cleaned up the conversion flow around each release
the results, Mar 1 – Mar 31, 2024
- Total revenue $66,787.27 (+96% vs previous period)
- Email-attributed revenue $44,494.79, 66.62% of total (+101% vs previous period)
- Campaigns $32,163.92 (72.29%) and flows $12,330.87 (27.71%)
why this worked
That translated into faster sell-through, less discount pressure, and a list that stayed warm between launches.
